Retail vs. Vintage

I got this idea of comparing current fashion and retail to vintage and thrifted pieces from a vintage account I follow on Instagram, @aliceandirene. They are amazing vintage and thrift hunters and I asked them for permission to give it a try with our finds.  It's so fun to see where fashion goes and how it changes over time, and just how classic and timeless certain styles, silhouettes, and colour combos can really be. Also, that you can be...

Summer Mood Board

elizabeth o. vintage pinterest

Here are a few of my fave inspiration photos for Summer 2020.  

Beach days and beach nights, simple summer outfits, pretty yet simple spaces, quotes that help relieve anxiety, the coziness of being at home.

elizabeth o. vintage pinterestelizabeth o. vintage pinterestelizabeth o. vintage pinterestelizabeth o....</p>

    <p class= Read the article

Real Talk: Business During A Pandemic

elizabeth o. vintage storefront

Hey Guys, time for another chat.  Now that we've been open for a couple of months now (already months guys! my mind is blown), I feel like we've gone through enough experience with our new store and steps in our business, to talk about this topic with a bit more confidence.  And the coles notes version: IT IS HARD.

There's no sugar coating that.  This time in the world is hard, and so uncertain.  This virus isn't just going to disappear, and the timeline for resolve is very unknown still...

New Brand Alert! Hand to Heart Apparel

We've brought in a really fun line to our store called Hand to Heart Apparel.  It's tanks, tees, and sweatshirts with a touch of yoga inspiration.  I admit, this brand is made by one of my best friends, Ashleigh, and I'm so glad we are able to support her in our brick & mortar.  Her and I go way back, like 15 years i think? lol When we met while working retail together in the Toronto area.  Since then we've both made some moves in our lives, Ashleigh left retail years ago now...

Vintage Cotton Tanks

vintage tanks

It's my pleasure to show you guys our first EOV Original! These vintage cotton tanks are made from vintage cotton bedsheets in sweet, feminine patterns. They have tie straps for adjustability, and a billowy bodice. 

We really wanted to try and accommodate as many women's bodies as we could, with trying a "one size fits most" size plan.  With having such limited quantities of fabric per print, individual sizing was not going to be possible, so this was our happy medium to get to an offering for as many women as we...